Golden Rose Canada

Make a holiday training manual and hand out.  It is easy to prepare and provides for continuity of information. Schedule a quick early morning briefing to go over all points. Keep it short and to the point.

Manual should have:
• Store locations and phone numbers
• Hours of operation
• Meals and brake policy
• Phone use procedures
• Delivery policy procedures
• Sales goals
• Product information
• Order entry procedure
• Identify decision makers
• Expectations
• List of possible compl...

Our busiest day of the year is fast approaching. Valentines 2012 looks interesting. Because of the mild winter we are having we might see increase in customers motivated to go out and get your flowers . You might see a lift in sales on the week-end. And if you have a compelling promotion going on, more customers will notice you.

I am sure you have it all under control. Flowers have been ordered, staff has been assigned, you are working on your logistic etc. I will say you can never make enou...

Today is quiz time.

Quick answer this question for me; What is you ideal selling price for roses if your cost is 84 cents and your margin needs to be 70% , and your wastage is about 5%? Beep! Too slow sorry :(

Second try..Ready? what is your brake even point for next Valentines?  You have your variable and fixed costs, you know you will buy 1000 roses and your selling price is $4 each rose. Do you know what your safety margin needs to be in order to protect profitability? Beep! Sorry again y...

There is nothing better than a good match up, and you will find this article from inc.com very interesting. It compares two florists from NY City. The article looks at how the two florists approach the online experience. What are the compelling offerings, their trust factor, call to actions, and appearance.

Great tips! The author provides us with a good list of improvements one has to make, in order to get a website to close the deal. What do you think? Originality vs traditional who is the wi...

Every New Year brings all kinds of prediction. Colour forecast is one of the key trends you need to keep a close eye on. The flower business used to lag behind mayor trends in colour by about one or two years. However, all this is changing with social media and new generation of consumers hitting the keyboard and the street. From my research this is what we can expect to see for 2012.

When I started our blog, I made it a point to make it interesting and not to focus entirely on roses. Although we love our roses, and if given the chance, will write only about roses, but there is just too much fun stuff to blog about. There is a whole world of information about our industry that you will find educational, unique, and amazing. And amazing is exactly what I will share in this posting!
 
Blue coloured flowers (real blue ) are one of those hard-to-find novelties. Few flowers come ...