Today is quiz time.

Quick answer this question for me; What is you ideal selling price for roses if your cost is 84 cents and your margin needs to be 70% , and your wastage is about 5%? Beep! Too slow sorry :(

Second try..Ready? what is your brake even point for next Valentines?  You have your variable and fixed costs, you know you will buy 1000 roses and your selling price is $4 each rose. Do you know what your safety margin needs to be in order to protect profitability? Beep! Sorry again y...

There is nothing better than a good match up, and you will find this article from inc.com very interesting. It compares two florists from NY City. The article looks at how the two florists approach the online experience. What are the compelling offerings, their trust factor, call to actions, and appearance.

Great tips! The author provides us with a good list of improvements one has to make, in order to get a website to close the deal. What do you think? Originality vs traditional who is the wi...

Every New Year brings all kinds of prediction. Colour forecast is one of the key trends you need to keep a close eye on. The flower business used to lag behind mayor trends in colour by about one or two years. However, all this is changing with social media and new generation of consumers hitting the keyboard and the street. From my research this is what we can expect to see for 2012.