Browsing Archive: November, 2011

Winter Blues

Posted by Alvaro Baena on Tuesday, November 29, 2011, In : Fun Facts 

When I started our blog, I made it a point to make it interesting and not to focus entirely on roses. Although we love our roses, and if given the chance, will write only about roses, but there is just too much fun stuff to blog about. There is a whole world of information about our industry that you will find educational, unique, and amazing. And amazing is exactly what I will share in this posting!
 
Blue coloured flowers (real blue ) are one of those hard-to-find novelties. Few flowers come ...


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How to Build a Winning Flower Business

Posted by Alvaro Baena on Thursday, November 24, 2011, In : Management Tips 


The business of selling flowers is a parallel world to the food industry. Both are perishable commodities, both business move at the speed of light, product shelf life is short, risks are high, hours are insane, reputation is built not one sale rather on the repeat business, and presentation is everything.

Open forum from Amex has a great article titled: How to built a winning food brand. Since we are in a creative industry one can easily change the word food for the word flower. As you read t...


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