There is nothing better than a good match up, and you will find this article from inc.com very interesting. It compares two florists from NY City. The article looks at how the two florists approach the online experience. What are the compelling offerings, their trust factor, call to actions, and appearance.

Great tips! The author provides us with a good list of improvements one has to make, in order to get a website to close the deal. What do you think? Originality vs traditional who is the winner.
You can read the whole article here!