The business of selling flowers is a parallel world to the food industry. Both are perishable commodities, both business move at the speed of light, product shelf life is short, risks are high, hours are insane, reputation is built not one sale rather on the repeat business, and presentation is everything.
Open forum from Amex has a great article titled: How to built a winning food brand. Since we are in a creative industry one can easily change the word food for the word flower. As you read the article think of your business change the words restaurant to florist, and meatballs to arrangements. What you get are 5 great tips that are easily applicable to our business- I hope you enjoy it. to read the article click here
